What is a Marketing Funnel?
A marketing funnel is a series of landing pages, emails and offers which take a cold prospect and over time convert them into a client.
When an optimized marketing funnel is complete the next step is to drive traffic to the funnel to capture leads and then convert those leads into clients.
Why are Marketing Funnels so Important for a Sales Driven Site?
Marketing Funnels are so important to a Sales Driven Site because they are the foundation of the lead generation. Each page on the website is part of the marketing funnel because each page will have an Offer.
Each offer will capture the visitors contact details so sales can follow them up.
A Sales Driven Site has these landing pages built in so a business can setup these funnels quickly and effectively.
All the hard work has been done so you are using the best landing page templates and all the tech is setup to capture the lead and pass it onto sales in an efficient way.